Since 2006, connecting planning and execution.

Priority Partners (P1P) has worked since 2006 on planning and management for companies in many sectors. We connect finance, processes and data intelligence to support decisions and put improvements in place. Every engagement starts from the company’s reality and turns into scope, deliverables, responsibilities and completion criteria agreed before we start.

Based in Rio de Janeiro · remote service in Brazil and abroad

P1P milestones

  1. 2006

    Priority Partners is founded

    Jack Haber and Lior Sternberg found P1P in Rio de Janeiro, focused on corporate planning and financial management.

  2. 2007–2014

    P1P takes shape

    The company grows fast, year after year. With each new client, the portfolio expands: valuation, business plans, process mapping and systems implementation become part of the services.

  3. 2014–2016

    Open knowledge

    The partners publish more than 60 articles on finance, KPIs, processes and management, which are still part of the site's content.

  4. 2017

    Data becomes its own practice

    BI and Power BI become a P1P practice, with dashboards, documented KPIs and managed BI.

  5. 2018

    A new partner in operations

    Roberto Lazarine joins as partner and COO, leading all operations and the analyst teams.

  6. 2019–2024

    A larger, more specialized team

    The team grows, specializes and receives ongoing training. Growth stays steady through these years, with a pause only during the pandemic.

  7. 2025

    BPO with Nibo and P1P Vista

    P1P starts running clients' financial routines on the Nibo platform and launches P1P Vista, its own BI portal licensed per active user.

  8. 2026

    New brand, same purpose

    A new identity and a new website, with work in more than 40 sectors and four practices: financial management, data, planning and systems implementation. Artificial intelligence is now used intensively to improve P1P's processes and those of its clients.

Partners

The people who lead P1P’s work.

Photo of Jack Haber

Jack Haber

Founding Partner and CEO

Founded P1P in 2006 to bring planning and execution closer together in companies. A certified PMP, he leads the financial management, planning and systems implementation projects, always close to the decisions of the people who run the business.

Photo of Lior Sternberg

Lior Sternberg

Founding Partner and CTO

Co-founder of P1P, he is responsible for technology: data integration, BI, automation and the firm's own tools. He turns scattered systems and spreadsheets into reliable information for management.

Photo of Roberto Lazarine

Roberto Lazarine

Partner and COO

Runs P1P's operations and the routine clients see every month: processes, deadlines and delivery quality, from financial BPO to project follow-up.

Three principles in every engagement

The KPI comes from the decision

First we understand what leadership needs to decide. Then we define the numbers that help with that decision.

Everything agreed in writing

Scope, limits, responsibilities and completion criteria are clear before we start.

Delivery is what works

The work is only done when it is in use, validated with the people who will use it.

Where we have worked

More than 40 sectors, from retail to medical cooperatives, from manufacturing to financial markets. The list comes from the clients we have served.

  • Accounting
  • Agribusiness
  • Architecture
  • Aviation
  • Beverage manufacturing
  • Chemical industry
  • Coffee producers
  • Construction
  • Delicatessens
  • Diagnostic medicine
  • E-commerce
  • Education
  • Energy
  • Engineering
  • Environmental management
  • Events
  • Fashion
  • Financial markets
  • Food manufacturing
  • Government cultural bodies
  • Home decor
  • Ice cream shops
  • Jewelry
  • Law firms
  • Logistics
  • Mediation
  • Medical cooperatives
  • Occupational medicine
  • Parking
  • People management
  • Real estate
  • Restaurants
  • Retail
  • Services
  • Set design
  • Sports
  • Technology
  • Transportation
  • Vehicle rental
  • Veterinary care
  • Wholesale

Clients

Companies that have worked with P1P, by sector.

Wholesale and retail

  • Miniso
  • Mr. Cat
  • Diba 695
  • Botânica Velas
  • Festas234
  • Old Factory
  • RomiBras
  • Única
  • Grupo Marcas RJ
  • Manab

Food and beverage

  • Mundo Verde
  • Casas Pedro
  • Underberg
  • Nema
  • Mr. Lam
  • Bar do Adão
  • Talho Capixaba
  • Jappa da Quitanda
  • Orfeu Cafés Especiais
  • Crepelocks
  • Billy the Grill
  • Honeymoon
  • Teva
  • Vitali Gelato
  • Bendito
  • Alô Madruga
  • HNT
  • AllDelícias

Logistics and services

  • Gollog
  • SESI Lab
  • Vórtx
  • Comyt
  • Seres
  • Klacon
  • Brooklyn Engenharia
  • Mediare
  • Graça Couto
  • DSMA Azulay Advogados
  • Sender Advogados
  • BSA Advogados
  • Renteria Advogados
  • BEP Energia
  • Polarising
  • Net Manager
  • RAF
  • MQ9 Tecnologia
  • Anytime
  • Ride Tech
  • BAT Transportes
  • Gol Lubrificantes
  • RK Locadora
  • Master Park
  • Charão
  • CSF
  • Monte Sinai
  • Morada Carioca
  • 360 Total Management
  • Toma que é Teu

Fashion and home decor

  • Sauer
  • Cyclone
  • Via Fashion
  • Azul Limão
  • MR Jóias
  • Novo Ambiente
  • LZ Mini
  • Favo
  • Club by Syl

Health

  • Seca Você
  • Vaccini
  • InterMedical
  • Dr. Ocupacional
  • GaveaRad
  • Hypnos Anestesia
  • Clínica veterinária

Events and productions

  • M Checon Cenografia
  • Animasom
  • V3A

Industry

  • Liarte
  • Quimitec
  • Congelados da Sônia

Business partners

Companies P1P works alongside: systems, technology, accounting, legal and people management.

  • Nasajon
  • Artsoft
  • RN Executivos
  • Hub21
  • Claudio Mandelblatt Advogados
  • Carolina Teykal
  • Macher Tecnologia
  • Net Manager
  • Ramo
  • Galaxxia
  • EW Info
  • Copinhand
  • Acertiva
  • AEC.rio
  • Pinheiro Monteiro
  • Vanni Contábil

Office and service

We serve companies remotely, in any city in Brazil or abroad, and in person in Rio de Janeiro when the project calls for it. P1P’s office is on Rua México, in Rio de Janeiro.

Rua México, 21, sala 602
Centro, Rio de Janeiro/RJ · ZIP 20031-144 · Brazil
+55 21 4042-8408 · contato@p1p.com.br
Brazilian company registry (CNPJ) 10.637.898/0001-67

Shall we talk about your situation?

Tell us in a few lines what is holding back your management. We reply with the next steps and, if it makes sense, a proposal with scope, deliverables and completion criteria.

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